We are so thrilled that our CWS PureLine has won the Red Dot Award in the product design category. With the 16-piece hygiene solution that we launched in February, we are setting a new standard for sanitary design: Pure Hygiene, Pure Sustainability and Pure Intelligence.

Velina Allerkamp, Chief Divisional Officer CWS Hygiene:
”We are incredibly proud about the “Oscar” for international product design. In times when people are developing a completely new awareness of hygiene, suppliers of corresponding products have to set new standards. We have put a lot of passion and heart and soul into the development and are delighted that our efforts have been recognised.”

Based on current trends, the CWS PureLine strives to transfer the look and feel of your own private bathroom to the public washroom. The PureLine impresses with its modern and unconventional design, which fits seamlessly into the overall look of a sanitary space. The design is universal and timeless, making it suitable for different environments and different target groups, turning hand washing into a pleasant activity for the user, which is performed with pleasure and gives a feeling of safety. In addition, the PureLine also offers pre-installed, intelligent IoT technology that enables digital networking and control of the washroom in the future.

Jury Red Dot Design Award:
’’The clear design language gives the CWS PureLine product line a high value. It is well thought out for its area of application and safe to use.’’

The Red Dot Design Award

The Red Dot Design Award is one of the world’s largest and most prestigious design competitions. Participating companies can submit products, brands and communication projects, as well as prototypes and design concepts in three disciplines. Winners are selected each year by an international jury, which evaluates the entries individually and then awards the prizes.