CWS PureLine EcoBlack: Welcome to the future of circular hygiene
CWS Hygiene launches PureLine EcoBlack: a new dispenser line made from up to 98% recycled plastics, paired with circular consumables – bold design meets real sustainability
CWS Hygiene launches PureLine EcoBlack: a new dispenser line made from up to 98% recycled plastics, paired with circular consumables – bold design meets real sustainability
CWS Hygiene is introducing the new CWS PureLine EcoBlack dispenser line, set to launch internationally on 23 September 2025. With its elegant, matte-black design and construction from up to 98% post-consumer recycled plastics*, the product line sets a milestone in combining hygiene, sustainability, and modern design.
The CWS PureLine EcoBlack philosophy is simple: Made from what was. Designed for what’s next. Each dispenser is manufactured from recycled plastics derived from old electronic equipment and complemented by eco-friendly consumables. These include a Cradle to Cradle®-certified foam soap, upcycled orange-peel cream soap, reusable cotton towel rolls, and recycled paper from old cardboard boxes. The result: superior hygiene, bold aesthetics, and a measurable reduction in waste and carbon emissions.
Black is timeless, elegant, and enduring. It is the color of solar panels, carbon fiber, and recycled high-performance materials, a symbol of innovation, resilience, and the circular economy. CWS PureLine EcoBlack was designed for businesses that demand more from materials, manufacturers, and sustainability in every square meter of space while still demanding premium design and quality, from hospitality and recreation to real estate and offices.
“With our new CWS PureLine EcoBlack, we are expanding our portfolio with a premium line focused on sustainability that also meets a strong customer demand for full-black dispensers. It demonstrates that innovation at CWS Hygiene always combines technology with sustainability to create circular hygiene solutions that meet our customers’ needs,” says Christoph Schmidt, Head of Product Portfolio & Innovation at CWS Hygiene.
With 11 dispenser types from soap and disinfectant solutions to paper, cotton, and fragrance solutions, CWS PureLine EcoBlack offers a complete portfolio for future-ready, sustainable washrooms in hospitality, real estate, recreation and office areas.
Availability:
The CWS PureLine EcoBlack portfolio will be available to order from 23 September 2025. For more information, visit: www.cws.com/hygiene
About CWS Hygiene:
CWS Hygiene provides innovative, sustainable, and digitized hygiene services across Europe, ensuring health, safety, and protection in workplaces and public spaces. Through a circular rental model and a team of 4,000 employees, CWS Hygiene is committed to a healthier and safer tomorrow by combining hygiene excellence with ambitious sustainability goals.
*Percentage of recycled plastics in all plastics parts without considering additives and pigments. The percentage differs between different dispenser types, with 98% being the highest.
Sandra Englert
Head of Corporate Communications
